The marrying of business intelligence with the capabilities of the web makes perfect sense. On two fronts:
- Web Business Intelligence in terms of incorporating web analytics into the BI system
- Web Business Intelligence in terms of a web-based platform for the BI system
Web Analytics
BI is about identifying, extracting and analysing data with the aim of unlocking the value of data within the organisation’s database, giving decision-makers tools upon which to make better decision. Web business intelligence goes one step further by helping businesses to harness not only the value of information stored within their internal databases, but also the vault of information stored on the web.
Web business intelligence represents a leap into the future by matching improvements achieved in the BI solutions with the infinite capacity of the web.
Web business intelligence boosts the potential of data analytics by harnessing the wider capacity of the web. What this means is that decision-makers have access to a larger body of information upon which predictions, evaluation or analysis can be carried out. One net effect is that businesses can be better armed with information about consumer habits that can in turn inform marketing strategy and campaigns. With web business intelligence, businesses can also streamline processes based on revealed trends or predictions of any known variable.
Web-Based BI Platform
Many BI vendors now offer thin client or zero client BI solutions, by-passing the need for heavy investments in hardware and high resource dependency. Web business intelligence offers a lot of benefits including greater affordability, reduced resource demand, built-in flexibility backed by external support in the form of upgrades and software improvements.
One can almost predict that soon, gone will be the days when BI is hosted on a large internal server demanding the constant manipulation of IT experts and analyst to achieve results.
Web business intelligence also offers a more portable BI solution giving users greater access to their information allowing decision-makers access to the right information at all times. This helps to strengthen the ethos of self-service as users can access and share information using just a browser.
Summary
The primary reason why web business intelligence makes perfect sense is because it amplifies the advantages normally gained from BI systems. It is no wonder that so many BI vendors are moving in the direction of developing web-based BI systems.
The cornerstone of every business is to drive down cost, increase efficiency and effectiveness as a means of increasing profit margins. To this end, decision-makers are looking to invest in an affordable BI solution that will help them to achieve their combined objectives. And web business intelligence offers that.
Businesses looking to invest in a BI solution are best advised to look in this direction, as there is a clear shift from the old BI paradigm. Web business intelligence is definitely the way forward.
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